Online dating sites: The technology behind the attraction

Online dating sites: The technology behind the attraction

Ever wonder exactly exactly what capabilities eHarmony, lots of Fish, real.com and PerfectMatch.com? We peek underneath the covers at online internet dating sites.

Whenever Joe wished to find love, he looked to technology.

As opposed to go out in pubs or hope that random times exercised, the aerospace that is 34-year-old enrolled in eHarmony.com, an on-line relationship solution that utilizes detailed profiles, proprietary matching algorithms and a tightly managed communications procedure to simply help people find their perfect soul mates.

More than a three-month duration final fall, Joe discovered 500 those who did actually fit their requirements. He initiated experience of 100 of them, corresponded with 50 and dated three before locating the right match. He is now cheerfully in a relationship, and although he had been skeptical to start with, he states hi-tech played a large part in their success.

(have a look at my weblog for lots more information on exactly exactly just how Joe got the lady, high-tech design. )

Online internet dating sites are the love devices associated with the internet, and they are big company. EHarmony and comparable internet sites received 22.1 million unique visitors during just one single month, December 2008, in accordance with comScore Media Metrix.

And unlike many social media internet sites, they really earn money — the utmost effective sites make hundreds of millions each year, mostly in registration costs.

These internet dating services run for a inquisitive mix of technology, technology (some express pseudoscience), alchemy and marketing. Underneath the covers, they combine big databases with company cleverness, emotional profiling, matching algorithms and many different communications technologies (can be your online avatar prepared for just a little digital relationship? ) to match up lonely singles — also to transform one-time site site visitors into spending month-to-month customers. Continue reading